First Break searches for next big Aussie act

21/08/2012
Post to Facebook Post to Twitter Post to MySpace post to StumbleUpon post to Google Buzz Share with Friend

The search is to find the next 'big thing' in Aussie music. Could it be you?

The commercial radio industry has teamed up with The Mushroom Group to launch First Break -- a new initiative that seeks to discover the next big Aussie act.

Entries are now open to find promising unsigned artists who have never previously achieved any level of ranking among the top 100 Australian national airplay chart.

First Break replaces the New Artists 2 Radio (NA2R) program.

Chairman of The Mushroom Group Michael Gudisnki said he was excited his company could be involved in this excellent opportunity for Aussie music hopefuls.

“As many people will know I’ve long been passionate about the quality of the current crop of local artists and generally supporting Australian music," Gudinski said.

"I’m delighted that commercial radio is undertaking this initiative in conjunction with the Mushroom Group. This is a real opportunity to stand shoulder to shoulder with commercial radio to help develop and support Australian talent. First Break will give a unique opportunity to a solo performer or band, who have perhaps got themselves to a certain level, to really kick in some doors. What better way than to have the Mushroom Group and commercial radio right behind them?”

Commercial Radio Australia's chief executive Joan Warner said NA2R previously provided fantastic opportunities for up-and-coming artists but they wanted to offer more.

"The industry decided it was time for a new approach to make the project even more powerful and ensure a real career breakthrough for Australian artists on commercial radio. Hence the development of First Break which offers more airplay over a longer period much longer term and broader support for the winning artist," she said.

The new initiative includes:

•             Airplay support for two single releases and commercial radio airtime support for touring and marketing over 12 months, conservatively valued at $1.9 million

•             Joint financing by commercial radio and the Mushroom Group for creating video clips, social media activation and on-road support to build a long term partnership with the chosen artist or band over 12 months

•             Performing at the Australian Commercial Radio Awards (ACRAs) in Sydney on October 12

Entries are now open. Go to www.firstbreak.com.au and follow the instructions.

­

Leave a Comment

You Must be Logged in to add a comment. Or Register Here

If you want to embed a youtube video, you can just write [youtube]videoid[/youtube]

    • ARTISTS & SONGS

    • +FAVS